Since our founding in 2003, we have partnered with fast-growing companies around the world, from well-funded startups to publicly traded companies, to solve complex business challenges through cutting edge software solutions.
We are proud to be part of the Tavistock Group (www.tavistock.com), a private investment organization with over 200 companies across 15 countries.
About the role
We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).
Key Functional Areas of Responsibility
- Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage and maintain updates for large keyword lists.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Perform management, advertising, and running of all Digital advertising pertaining to Facebook, LinkedIn, Twitter, YouTube and other applicable social media platforms
- Work with Digital team to develop digital strategies and plans.
- Work with Digital team to conduct research on current digital trends, advertising mechanisms, new platforms and more.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Passion for Search and internet marketing.
- Outstanding ability to think creatively and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
- High levels of integrity, autonomy, and self-motivation.
Professional Skills & Qualifications
- Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Excel, PowerPoint, and Word.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
- AdWords / Bing certification required.
An attractive remuneration package will be offered to the right candidate, based on his/her experience and past track record.
To be considered for this role, please apply with your current CV and two (2) business references to email@example.com or using the form below. Only shortlisted candidates will be contacted.
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